YouTrend Insights: Analyzing YouTube Video Landscape

• Tech Stack: AWS Lambda , Amazon Athena , Amazon QuickSight , AWS Glue , Amazon S3
• Github URL: Project Link

This project is centered around efficiently managing, streamlining, and performing comprehensive analysis on structured and semi-structured YouTube video data.

Architected scalable data pipeline with AWS Glue ETL to transform over 100k records, stored securely in an S3 bucket.

Employed Lambda functions to clean and preprocess JSON data, converting it into optimized parquet format, and automating the process through a file load trigger, saving 10% of manual work.

Used Utilized QuickSight to analyze engagement metrics to identify top-performing videos and improve marketing strategies.